Frugal Innovation: Five approaches to simplification
One of the essential steps to successful frugal innovation — and providing benefits that are otherwise too costly — is focusing on what’s really essential. Determining what is “essential” goes beyond providing goods manufactured with the cheapest materials. There are always trade-offs. In the U.S., back when AT&T had a telephone monopoly, they provided users with rugged, relatively expensive phones. The purpose was to avoid the expense of service calls since customers did not pay for these. (Many of the first phones made available after the company’s breakup had more functions, but were much more fragile.)
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